Monday, February 9, 2009

Stakeholders

We must take customers, suppliers and all other stakeholders into account.

Any quality oriented organization needs to acknowledge that its business environment is made of all people affected by the organization. In other words, all its stakeholders.

That's a big bunch, and it includes owners, managers, employees, customers, suppliers, government, society... the business environment. Spacecraft Earth, if you will.

If you agree with me on that, it follows that to fulfill stakeholders stated and unstated needs and expectations, you must understand them.
Needs and expectations change and only active change analysis and risk management will let you cope with that.

Fungus

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