Collaboration

Be wary of the zero sum game, and the theory of limited good. If we think of a recession as a time when there are less and less good things to distribute, we may be tempted to attack our competitors to get a larger share. If you attack your competitors, they will have less resources, they will produce even less, and recession will be worse. They will be angry and hungry too. We can work with our customers, suppliers and (yes) competitors to creatively create more value. If you can get more for your work and I can get more from my work, what's the problem? Fungus "Creatively create". I like that one. :-)